Facebook
is a great way to market any business and writing is no exception. Many writers do not take full advantage of
Facebook and the huge potential for audience/fan interaction. Often times, when authors do decide to get a
FB page the page lacks personality and basic information like release dates,
book signings, or simple head shots. Upon
browsing Facebook I came across three of my favorite authors: Eric Jerome
Dickey, Nikki Turner, and Terry McMillan.
Eric Jerome Dickey has absolutely no Facebook presence
 |
| Eric Jerome Dickey how could you? |
and
gets a fail for his social media interaction.
In his defense, I did come across a fan created page, which is missing
personality and most importantly author/fan/ consumer interaction, which is
whole the reason for Facebook in the first place. I assume Dickey feels like he is too big for
Facebook. He has already built a name
for himself and branded himself as an author.
Nikki
Turner has a business Facebook page, however, she has minimal postings, most of
which filled with bad grammar and tired of excuses for why she has not
responded. “To my fans: I'm very
sorry and I apologize for the commonts and the questions I've never got the
chance I'm sorry and I apologize to all my fansto answer yet. I will try to
answer as many as I can on next friday.”
Really Nikki, who is editing your work?!
“The love and respect I have for my fan is unconditional” Her author/
fan relationship is just pathetic! She is tearing her fans down and bringing us
up again will false hops. Her page was
too much of an emotion rollercoaster and I don’t think the author/fan
relationship was working.
Nikki you get a UNLIKE Break up Notification!
Terry
McMillian’s page was like sex on the beach, not literally, but like taking a
sip of the drink sex on the beach on a warm day after a hard day at work….ahhhh
refreshing! Get your mind out of the
gutter. She provided a head shot,
contact information, and personal posts.
Most importantly, she followed the 80/20 rule. “Eighty percent of your posts should be about
things other than yourself and your books. It should be about engaging your
community. Ask questions (e.g. What’s your favorite book? Team Nook, Kindle, or
iPad? What’s the most surprising title in your book collection?). Conduct
polls. Share interesting book trailers (not just your own). Share movie
trailers that are based on books. I recently posted the trailer for Water
for Elephants and asked my fans who was going to see it. This sparked
some interesting comments about whether any movie existed that really did a
book justice.Of course, it is okay
to talk about yourself and your books occasionally. Did you just receive a
glowing review? Share it. Do you have a firm date in place for a new title? Do
a status update. The key is to make sure you don’t use your Facebook page as one
big pimp-a-rama.” As a fan of Terry’s
page I get the latest news, “Hope to be finished
with a draft of new novel before 2012 ends or I'm going to start rapping,” as well as getting to
know some of her views, “If President Obama were
white and did the exact same things during his Presidency, would some folks
still hate him? Dumb question.” Insight onwhat she believes in, “It
amazes me how many people will believe a lie if they hear it enough. Make that
plural.” and
how she is feeling. “It never feels like you could ever possibly love again after the
one you lost. Until a new one comes along and loves you even better.”
Terry McMillan you get a LIKE. Thumbs up from my Facebook to yours.
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